San Ramon, CA – June 30, 2025 – Experience.com, the leader in reputation and customer experience management, announces its 2024 Top Performers List,celebrating 500 mortgage loan officers who are not just delivering results, but redefining what excellence looks like in today’s competitive market.
Now in its 10th year, the annual list is powered by verified customer interactions and real-time performance data. Loan officers are evaluated using a proprietary algorithm based on three key metrics: volume of verified reviews, survey completion rate, and average star rating—highlighting those who deliver exceptional service at scale.
“Speed and pricing aren’t enough to stand out anymore,” said Scott Harris, CEO of Experience.com. “Top performers are prioritizing reputation, responsiveness, and transparency—and it’s changing how business is won.”
From Transactional to Transformational
This year’s honorees prove that trust isn’t built at closing—it starts long before. These professionals are turning feedback into a growth engine, driving referrals, and expanding their online visibility in ways that directly impact revenue.
“Being ranked #1 on Google has helped me attract more clients and boost referrals,” said Jennifer Ballheimer, from Mortgage Financial Services, the #1 loan officer in the country. “Experience.com has made feedback actionable and improved my visibility.”
The platform’s Search Rank Score plays a crucial role in this transformation—Experience.com helps loan officers boost local visibility on Google using verified customer feedback—empowering them to get discovered and chosen faster.
“Clients feel like they already know me before we speak,” another top LO, Seth Bennett of Hallmark Home Mortgage, comments. “That kind of trust starts with what they read online.”
2024 By The Numbers
- 500 Loan Officers made the list, across 102 Companies
- Leading Companies: Fairway, Guild, Silverton, Homestead, Movement, and Ruoff
- Top 10: 4.94 avg. star rating | 229 reviews | 53.7% survey completion
- Top 100: 4.94 avg. rating | 148 reviews | 47.4% completion
- Top 500: 4.93 avg. rating | 97 reviews | 46.4% completion
- Performance ranges:
- Survey completion: 22.6% to 90%+
- Reviews: 49 to 420+
- Survey completion: 22.6% to 90%+
A New Blueprint for Success
This recognition is more than a badge—it’s a blueprint for building long-term growth through experiences, not just transactions.
“Experience.com gives us real-time insights into what clients value most,” said Julie Wallace, EVP of Sales & Marketing at Mortgage Financial Services. “It fuels coaching, retention, and referrals—cornerstones of great service.”
See the Full List
Explore the full 2024 Top Performers list and see how today’s leading loan officers are using experience to rise: View Winners Here>
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