If search engines used to reward websites, AI search now rewards people. And not just any people—the ones who have well-structured, active, trusted profiles that machines can understand.
In this new world of Generative Engine Optimization (GEO), your profile isn’t just an online resume—it’s a signal. And the stronger and clearer that signal is, the more likely you are to be cited by ChatGPT, Google’s AI Overviews, Perplexity, and other answer engines.
So, what does a perfect GEO profile actually look like? Let’s break it down, step-by-step.
1. A Clean, Structured Foundation
AI models don’t skim—they scan. Your profile needs the right schema (structured data) so machines know exactly what’s on the page.
Must-Have Elements:
- Person or LocalBusiness schema
- FAQPage or Q&A schema for common client questions
- Review markup tied to actual reviews
- sameAs links to LinkedIn, Yelp, Zillow, Facebook, etc.
How to do it fast: Experience.com automatically adds schema for every professional on the platform. All you need to do is complete your profile, and the machine-readable version updates behind the scenes.
2. Professional Photos and Contact Info
It sounds basic, but complete contact information and a clean, professional headshot help LLMs distinguish real people from placeholders. Plus, it’s part of trust-building with both machines and humans.
Checklist:
- Headshot or team photo
- Mobile-friendly display
- Business name, phone, and email match across directories
3. A Strong Summary That Sounds Like You
AI engines love short, clear bios that include what you do, where you do it, and what makes you different.
Avoid keyword stuffing. Instead, focus on clarity and specificity.
✅ “Helping first-time buyers secure FHA and VA loans across Orange County.”
❌ “Mortgage guru. Rockstar. Loan ninja. Your go-to for anything!”
Bonus: Put your key services in bullet points or short paragraphs—they’re easier for models to quote.
4. Reviews (and Replies!)
Here’s a little-known secret: AI pulls from customer reviews as much as it pulls from your actual content. It looks for:
- Recency
- Specificity (mentions of services, names, outcomes)
- Engagement (did you reply?)
Action step: Request a few new reviews this week, and reply to all existing ones. Keep responses friendly, personal, and informative.
Pro tip: “Thanks, John! Helping you navigate your first VA loan was a privilege. Glad we closed fast!”
5. Q&A That Anticipates Real User Prompts
Think about what someone might ask ChatGPT about your profession:
- “What’s the difference between a pre-approval and pre-qualification?”
- “What does a real estate appraisal include?”
- “How long does it take to close a refinance?”
Now go add those questions—and clear, structured answers—to your profile.
Experience.com profiles support Q&A sections with automatic formatting for schema. This makes your answers more likely to be parsed and reused in AI responses.
6. Google Posts and Updates
AI models pull in recency signals from Google Business Profiles. If your competitors are posting weekly and you haven’t updated in months, guess who gets cited?
What to post:
- New services or promotions
- Client success stories
- Event appearances or community involvement
You can post from the Experience.com dashboard and distribute it to your connected listings—all in one go.
7. Social and Listing Consistency
One of the fastest ways to lose trust with AI? Inconsistent information.
Your business name, phone number, categories, and services should match across:
- Your profile
- Google Business
- Zillow
- Realtor.com, Healthgrades, Avvo, etc.
This is where sameAs links shine—they help AI connect the dots. Experience.com tracks inconsistencies and prompts you to fix them in minutes.
8. AI Visibility Score
Here’s the secret weapon: the GEO Score.
When you complete your Experience.com profile, we score your visibility across eight core categories—structured data, content, review engagement, AI citations, and more.
You’ll see:
- Where you’re strong
- Where you’re missing opportunities
- Action steps to improve your visibility in AI answers
Build Once. Win Everywhere.
A perfect GEO profile isn’t just about looking good—it’s about being visible where it counts most: in answers, not just search results.
With a few key updates and help from Experience.com, you can build a profile that:
- Shows up in ChatGPT and Perplexity answers
- Ranks in Google AI Overviews
- Attracts clicks and citations
- Converts curiosity into trust
The best part? Most of this takes less than 30 minutes to do.
Your profile is your AI reputation. Make it count.
