Jason Cota, a top 1% loan officer at CrossCountry Mortgage, has been leveraging online reputation management tools for years. He was previously familiar with Experience.com when he was with a different company, and then transitioned back to the platform with CrossCountry Mortgage after briefly using another service that didn’t meet his needs. His return to Experience.com has allowed him to strengthen his online credibility and boost client trust.

Jason recognizes the importance of having an easily accessible, well-managed digital reputation. As he put it, “People search online today and they don’t have to take my word for it. I can let them know, hey, we don’t know each other yet, but here’s what other people have said about us.”

However, one of his biggest challenges was ensuring potential clients trusted his services. He needed a way to efficiently manage reviews while handling the demands of a solo business operation. Additionally, Jason wanted to expand his social media presence but admitted, “I don’t do a whole lot personally. I know I need to, but it’s a focus of my business this year to grow in that area.”

Jason fully embraced Experience.com’s Search Rank Platform to enhance his professional online presence. He frequently refers potential clients to his profile, explaining, “If you’d like to look at what our past clients are saying about us, here’s my link,” which helps him establish credibility with new clients.

He also utilizes features like Web Analytics and AI-powered review replies, and calls them “fantastic”. In his own words, the platform and the features “makes life easier” for him! Automating responses allows him to maintain engagement while saving time, while Web Analytics helps him optimize his personal website for search engines like Google and allows him to climb higher on search.

Although he is still working on expanding his use of the platform’s Social Connections and Listings features, he appreciates the available tools. “This platform allows me to have tools that, without which, it would be a much steeper hill to climb,” he explained. While reviews are already being pushed to his social media, Jason is committed to taking it “another notch” and fully maximizing the platform’s capabilities.

The Impact: More Clients, More Visibility.

Jason’s dedication to optimizing his presence on Experience.com has yielded strong results. “I finished the year as number one in my area and in the top five percent nationally,” he proudly shared. Jason Cota has a 500+ Search Rank Score on an average, and a 4.88 Total Experience Score.

What is Experience.com’s Search Rank Score? Find out here

By consistently leveraging his profile for referrals and client trust-building, Jason has enhanced his conversions. AI-powered responses have also helped him manage client feedback more efficiently, a crucial advantage for someone running a largely solo operation. His Search Rank Score has resulted in him ranking high on search and a surge in business!

Jason Cota’s success story is a testament to the power of a strong online reputation. By leveraging Experience.com’s Search Rank Platform, he has positioned himself as a trusted mortgage expert, seamlessly managing reviews and strengthening client trust. As he continues to grow, Experience.com remains an essential tool in his strategy to enhance his professional presence and take his business to the next level.

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