“People – when they reach out to me – it’s like they already know me, they innately already kind of trust me a little bit.”
With a whopping Search Rank Score of 831, Seth Bennett of Hallmark Home Mortgage is the #1 Mortgage Loan Officer on Experience.com’s Search Rank Platform!
Challenges Faced:
The mortgage industry is highly competitive, and getting noticed online can be difficult. Providing great customer experience is important, but it alone does not guarantee that one will stand out. Many loan officers face significant challenges in cutting through the saturated online landscape and establishing themselves as a trusted resource for potential clients.
Experience with Experience.com:
Hallmark Home Mortgage was one of the early adopters of Experience.com, and Seth – a Loan Officer at Hallmark – immediately recognizing the significance of online reviews, fully embraced the platform. His goal was clear: to attain a perfect 5-star rating EVERYWHERE and maximizing his visibility both on the Search rank Platform and on major search engines.
What was Seth’s mantra while using the platform?
“I’ve always based my business on trying to directly get in front of consumers. I knew right off the get go, getting reviews was super important. I knew right away when we adopted the platform – my goal was to get every single person to complete a 5 Star review.
And honestly, I’ve modeled a lot of my practice (on this). I’ve really pushed people to complete Zillow reviews. I’ve pushed them to complete Google Reviews.”
But why are reviews so important? Firstly, they establish significant trust and credibility. In Seth’s case, it’s not just him saying how good his services are, it’s the collective voice of 1123 people. Their overwhelmingly positive feedback, spanning various platforms beyond the Search Rank Platform, says: ‘Use this guy, and you’re gonna have a great experience.’
Additionally, recent reviews wield substantial influence over a professional’s SEO and online reputation. Search engines prioritize businesses that consistently receive positive feedback in real-time, which makes recent reviews so important.
Another way Seth is winning is by replying to the reviews he gets. Engaging with reviews underscores his commitment to customer satisfaction, catching attention from customers and search engines alike.
Seth also adds, “I try to be as transparent as possible, so I try to put as much information out there about me: how to get a hold of me, how to find me in every single place out there.”
Search engines and customers alike love comprehensive data. By filling out every detail in his profile, Seth not only increased his Search Rank Score but also that of his overall visibility!
Details like hobbies and activities might seem irrelevant to a business, but it takes a human approach and contributes significantly to customer engagement.
Every field matters, because people buy from people. And you never know what’s gonna connect to a person!
The Results:
- #1 Ranking: Seth’s dedication has paid off. His Search Rank Score has skyrocketed, propelling him to the top spot not only on the Search Rank Platform, but also at the top of local Google search. This has increased Seth’s visibility everywhere, making him more discoverable to potential clients and bringing him more leads.
- Increased Visibility: This top ranking translates into more potential clients discovering Seth online. In his own words, he mentioned that now when potential customers reach out to him, it feels like a referral, not just a lead, since they already seem to know him.
- Enhanced Trust: With a whopping 1123 positive reviews across platforms, Seth has built immense credibility with potential clients. These reviews not only showcase his expertise but also demonstrate his commitment to customer satisfaction.
The Verdict:
The impact of Seth’s exceptional Search Rank Score extends beyond his online presence; it has transformed the way he interacts with clients.
On the impact of the Search Rank Platform, Seth said: “People – when they reach out to me – it’s like they already know me. There’s this really organic conversation, because I feel like they – after reading the reviews – they see me out there, they innately already kind of trust me a little bit.”
Seth also emphasizes on the user-friendliness of the platform. “Honestly, it’s the ease of use. I mean, you’ve got to put in some work here upfront to set it up to get it going, but once you get it going – I mean, I spend less than 3 min a day tweaking, maintaining. It’s really a maintenance thing.”
“But the benefits pay for themselves at the end of it. If you’re willing to put in the work to set it up, you’re gonna be found. I guess if that doesn’t sell anyone…!”
Deborah Sturges, CEO of Hallmark Home Mortgage, has also commented on Seth’s amazing score.
“I am very proud of Seth for earning this distinguished national recognition. This honor is an example of his passion to be the very best in serving his customers and referral partners. Seth has always lived his life centered around his deep core values, both in business and personally. I am fortunate to work with such an outstanding individual.
Bravo Seth!“
Seth Bennett’s journey to the top showcases the transformative impact of harnessing Experience.com’s Search Rank Platform to bolster online reputation, engage with customers, and drive business growth. As Seth continues to set the standard for excellence in his field, his story serves as inspiration for professionals seeking to elevate their online presence and growth.
To witness extraordinary results like this and fuel unlimited GROWTH, sign in to Experience.com’s Search Rank Platform today!
