{"id":21130,"date":"2026-11-12T20:47:29","date_gmt":"2026-11-12T20:47:29","guid":{"rendered":"https:\/\/try.experience.com\/resources\/?p=21130"},"modified":"2026-11-12T20:51:30","modified_gmt":"2026-11-12T20:51:30","slug":"how-to-claim-and-manage-your-business-on-chatgpt-a-step-by-step-guide","status":"publish","type":"post","link":"https:\/\/try.experience.com\/resources\/how-to-claim-and-manage-your-business-on-chatgpt-a-step-by-step-guide\/","title":{"rendered":"How to Claim and Manage Your Business on ChatGPT: A Step-by-Step Guide"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong><strong>A practical guide by Experience.com<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">ChatGPT is becoming another place where customers discover businesses, compare services and explore products. If you&#8217;re a business owner or marketing professional, you should understand how to manage your business presence there.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">OpenAI now allows eligible businesses to claim their profiles through Business Hub, verify their identity, update business information and access customer engagement insights.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let&#8217;s walk through the process.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>PART 1: Claim your business on ChatGPT<\/strong><\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Step 1: Open ChatGPT Business Hub<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">First, go to <a href=\"https:\/\/chatgpt.com\/business-hub\" target=\"_blank\" rel=\"noopener\">ChatGPT Business Hub<\/a>.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Sign in to your ChatGPT account.<\/li>\n\n\n\n<li>Open Business Hub.<\/li>\n\n\n\n<li>Find the option to claim your business.<\/li>\n\n\n\n<li>Search for your business using its official name.<\/li>\n\n\n\n<li>Select the correct business profile.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A quick tip:<\/strong> Check the business name and available details carefully before proceeding. If multiple businesses have similar names, make sure you&#8217;re claiming the right one.<br><br>Note: if you don\u2019t see your business listed you can create a business.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/try.experience.com\/resources\/wp-content\/uploads\/sites\/4\/2026\/11\/Claim-and-Verify-Your-Business-on-ChatGPT-1024x576.png\" alt=\"\" class=\"wp-image-21131\" srcset=\"https:\/\/try.experience.com\/resources\/wp-content\/uploads\/sites\/4\/2026\/11\/Claim-and-Verify-Your-Business-on-ChatGPT-1024x576.png 1024w, https:\/\/try.experience.com\/resources\/wp-content\/uploads\/sites\/4\/2026\/11\/Claim-and-Verify-Your-Business-on-ChatGPT-260x147.png 260w, https:\/\/try.experience.com\/resources\/wp-content\/uploads\/sites\/4\/2026\/11\/Claim-and-Verify-Your-Business-on-ChatGPT-768x432.png 768w, https:\/\/try.experience.com\/resources\/wp-content\/uploads\/sites\/4\/2026\/11\/Claim-and-Verify-Your-Business-on-ChatGPT-1536x864.png 1536w, https:\/\/try.experience.com\/resources\/wp-content\/uploads\/sites\/4\/2026\/11\/Claim-and-Verify-Your-Business-on-ChatGPT-1160x653.png 1160w, https:\/\/try.experience.com\/resources\/wp-content\/uploads\/sites\/4\/2026\/11\/Claim-and-Verify-Your-Business-on-ChatGPT-89x50.png 89w, https:\/\/try.experience.com\/resources\/wp-content\/uploads\/sites\/4\/2026\/11\/Claim-and-Verify-Your-Business-on-ChatGPT-650x366.png 650w, https:\/\/try.experience.com\/resources\/wp-content\/uploads\/sites\/4\/2026\/11\/Claim-and-Verify-Your-Business-on-ChatGPT-1000x563.png 1000w, https:\/\/try.experience.com\/resources\/wp-content\/uploads\/sites\/4\/2026\/11\/Claim-and-Verify-Your-Business-on-ChatGPT-50x28.png 50w, https:\/\/try.experience.com\/resources\/wp-content\/uploads\/sites\/4\/2026\/11\/Claim-and-Verify-Your-Business-on-ChatGPT.png 1672w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong><strong>Step 2: Verify that you own or represent the business<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Once you&#8217;ve selected your business, ChatGPT will ask you to verify your relationship with it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depending on your business and the available options, you may be able to verify through:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Business phone:<\/strong> Receive a verification code through SMS or an automated call.<\/li>\n\n\n\n<li><strong>Business email:<\/strong> Receive a verification code at your business email address.<\/li>\n\n\n\n<li><strong>Website domain:<\/strong> Add a TXT record provided by OpenAI to your website domain&#8217;s DNS settings.<\/li>\n\n\n\n<li><strong>Shopify:<\/strong> Connect your eligible Shopify store through the available integration.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Choose the method presented in your Business Hub account and follow the instructions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your website is managed by a developer or IT team, ask them to help with DNS verification.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong><strong><strong>Step 3: Submit your business claim<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">After completing the requested verification:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Review the information you&#8217;ve provided.<\/li>\n\n\n\n<li>Submit your business claim.<\/li>\n\n\n\n<li>Watch your registered email for an update from OpenAI.<\/li>\n\n\n\n<li>Respond if OpenAI requests additional information.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Your claim must be approved before you can proceed with managing your business profile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Remember:<\/strong> Submitting a claim and receiving approval are two different things. Don&#8217;t assume your business is verified until you receive confirmation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong><strong><strong><strong>Step 4: Complete identity verification through Persona<\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Once your business claim is approved, complete the additional identity verification required by OpenAI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">OpenAI uses Persona for this process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Follow the instructions displayed in Business Hub. You may be asked to provide:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A government-issued identity document<\/li>\n\n\n\n<li>Business registration information<\/li>\n\n\n\n<li>Information confirming your authority to represent the business<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Submit the requested information and wait for the verification result.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once approved, your business receives a verified blue checkmark.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This verification unlocks additional capabilities, including updating business information, accessing insights, connecting product feeds and setting up an eligible Business Agent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>PART 1: Claim your business on ChatGPT<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Your business profile is now something you can actively manage. Don&#8217;t rush through this part. Make sure the information you provide is accurate and useful to potential customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong><strong><strong><strong><strong>Step 5: Review and update your business profile<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Open your claimed business profile in Business Hub.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Go through each available field and update the information as needed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pay particular attention to:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Information<\/strong><\/td><td><strong>What you should provide<\/strong><\/td><\/tr><tr><td>Business name<\/td><td>Your official business name<\/td><\/tr><tr><td>Website<\/td><td>Your current business website<\/td><\/tr><tr><td>Business description<\/td><td>What you do, who you serve and what you offer<\/td><\/tr><tr><td>Business category<\/td><td>The category that accurately describes your business<\/td><\/tr><tr><td>Logo<\/td><td>Your current official brand logo<\/td><\/tr><tr><td>Cover image<\/td><td>A relevant image representing your business<\/td><\/tr><tr><td>Delivery policy<\/td><td>Accurate delivery information, if applicable<\/td><\/tr><tr><td>Return policy<\/td><td>Your current return and refund policy, if applicable<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/try.experience.com\/resources\/wp-content\/uploads\/sites\/4\/2026\/11\/Riverview-Real-Estate-Profile-Card-1024x536.png\" alt=\"\" class=\"wp-image-21132\" srcset=\"https:\/\/try.experience.com\/resources\/wp-content\/uploads\/sites\/4\/2026\/11\/Riverview-Real-Estate-Profile-Card-1024x536.png 1024w, https:\/\/try.experience.com\/resources\/wp-content\/uploads\/sites\/4\/2026\/11\/Riverview-Real-Estate-Profile-Card-260x136.png 260w, https:\/\/try.experience.com\/resources\/wp-content\/uploads\/sites\/4\/2026\/11\/Riverview-Real-Estate-Profile-Card-768x402.png 768w, https:\/\/try.experience.com\/resources\/wp-content\/uploads\/sites\/4\/2026\/11\/Riverview-Real-Estate-Profile-Card-1536x804.png 1536w, https:\/\/try.experience.com\/resources\/wp-content\/uploads\/sites\/4\/2026\/11\/Riverview-Real-Estate-Profile-Card-1160x607.png 1160w, https:\/\/try.experience.com\/resources\/wp-content\/uploads\/sites\/4\/2026\/11\/Riverview-Real-Estate-Profile-Card-96x50.png 96w, https:\/\/try.experience.com\/resources\/wp-content\/uploads\/sites\/4\/2026\/11\/Riverview-Real-Estate-Profile-Card-650x340.png 650w, https:\/\/try.experience.com\/resources\/wp-content\/uploads\/sites\/4\/2026\/11\/Riverview-Real-Estate-Profile-Card-1000x523.png 1000w, https:\/\/try.experience.com\/resources\/wp-content\/uploads\/sites\/4\/2026\/11\/Riverview-Real-Estate-Profile-Card-50x26.png 50w, https:\/\/try.experience.com\/resources\/wp-content\/uploads\/sites\/4\/2026\/11\/Riverview-Real-Estate-Profile-Card.png 1733w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How should you write your business description?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Keep it straightforward. Explain what your business does, the customers you serve and the products or services you provide.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avoid vague statements such as &#8220;We are a leading provider of world-class solutions.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead, provide specific information that helps someone understand your business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;We provide residential mortgage services for first-time homebuyers and homeowners looking to refinance. Our team helps customers understand loan options, application requirements and the steps involved in securing financing.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before saving, compare the information with your website and other official business profiles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Make sure everything is consistent and current.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 6: Connect your product feed (if applicable)<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Do you sell products online? You may be able to provide ChatGPT with product information through a product feed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eligible businesses can connect a Shopify store or upload a CSV product feed that follows OpenAI&#8217;s specifications.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your product information may include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product names<\/li>\n\n\n\n<li>Product descriptions<\/li>\n\n\n\n<li>Pricing<\/li>\n\n\n\n<li>Availability<\/li>\n\n\n\n<li>Product images<\/li>\n\n\n\n<li>Product links<\/li>\n\n\n\n<li>Relevant product attributes<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Make sure your product information is accurate and updated regularly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, if a product is out of stock or its price has changed, your feed should reflect that information.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This helps customers explore your offerings using more current product details.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re not an ecommerce business, you can skip this step.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>PART 3: Understand how people discover your business<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 7: Open your Business Insights dashboard<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Once your claim and identity verification are approved, explore the Insights section in Business Hub.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is where you can understand certain ways people engage with your business through ChatGPT.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Look at these three areas:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Mentions<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">See how often ChatGPT references your business website. For local businesses, a mention can also count when ChatGPT displays a result for that location, even if someone doesn&#8217;t click through.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Website clicks<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Understand how often people click your website from ChatGPT.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Discovery topics<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Explore common themes associated with conversations where your business website is cited.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, a mortgage company might find that its website is being referenced in discussions about refinancing, first-time homebuying or loan eligibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use these insights to identify topics where your business is appearing and areas where your website could provide better information.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>One important privacy point:<\/strong> OpenAI provides aggregated insights. You won&#8217;t receive individual users&#8217; conversations, personal prompts or Business Agent chats.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Insights are also subject to minimum activity thresholds. If a metric isn&#8217;t showing, it doesn&#8217;t necessarily mean nobody has engaged with your business.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"537\" src=\"https:\/\/try.experience.com\/resources\/wp-content\/uploads\/sites\/4\/2026\/11\/Business-Insights-Dashboard-1024x537.png\" alt=\"\" class=\"wp-image-21133\" srcset=\"https:\/\/try.experience.com\/resources\/wp-content\/uploads\/sites\/4\/2026\/11\/Business-Insights-Dashboard-1024x537.png 1024w, https:\/\/try.experience.com\/resources\/wp-content\/uploads\/sites\/4\/2026\/11\/Business-Insights-Dashboard-260x136.png 260w, https:\/\/try.experience.com\/resources\/wp-content\/uploads\/sites\/4\/2026\/11\/Business-Insights-Dashboard-768x402.png 768w, https:\/\/try.experience.com\/resources\/wp-content\/uploads\/sites\/4\/2026\/11\/Business-Insights-Dashboard-1536x805.png 1536w, https:\/\/try.experience.com\/resources\/wp-content\/uploads\/sites\/4\/2026\/11\/Business-Insights-Dashboard-1160x608.png 1160w, https:\/\/try.experience.com\/resources\/wp-content\/uploads\/sites\/4\/2026\/11\/Business-Insights-Dashboard-95x50.png 95w, https:\/\/try.experience.com\/resources\/wp-content\/uploads\/sites\/4\/2026\/11\/Business-Insights-Dashboard-650x341.png 650w, https:\/\/try.experience.com\/resources\/wp-content\/uploads\/sites\/4\/2026\/11\/Business-Insights-Dashboard-1000x524.png 1000w, https:\/\/try.experience.com\/resources\/wp-content\/uploads\/sites\/4\/2026\/11\/Business-Insights-Dashboard-50x26.png 50w, https:\/\/try.experience.com\/resources\/wp-content\/uploads\/sites\/4\/2026\/11\/Business-Insights-Dashboard.png 1733w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 8: Explore Business Agents (if eligible)<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Business Agents are an additional capability, not a requirement for claiming your business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They allow eligible businesses to create a separate conversational experience where customers can ask questions about their offerings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, a customer comparing two products could ask about their features, differences, pricing or suitability.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your business is eligible:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Open your verified business profile.<\/li>\n\n\n\n<li>Look for the Business Agent option.<\/li>\n\n\n\n<li>Review the business information the agent will use.<\/li>\n\n\n\n<li>Configure its instructions and responses.<\/li>\n\n\n\n<li>Test it using realistic customer questions.<\/li>\n\n\n\n<li>Correct inaccurate or incomplete answers.<\/li>\n\n\n\n<li>Publish the agent when you&#8217;re satisfied.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Business Agents are currently available to eligible ecommerce and online service businesses in the United States.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Customers can choose to interact with a published Business Agent separately from ChatGPT&#8217;s independent responses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can also explore sponsored Business Agents through ChatGPT Ads, subject to the applicable requirements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your business isn&#8217;t eligible, don&#8217;t worry. You can still focus on claiming and maintaining your business profile.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>PART 4: What changes after you claim your business?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Let&#8217;s make one thing clear: claiming your business doesn&#8217;t automatically improve your rankings, generate leads or guarantee that ChatGPT recommends you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What it does is give you more control over your business information and access to additional engagement insights.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s what you can expect:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Before claiming<\/strong><\/td><td><strong>After claiming and verification<\/strong><\/td><\/tr><tr><td>Limited direct control over your ChatGPT business profile<\/td><td>Ability to manage eligible business information<\/td><\/tr><tr><td>No access to your Business Hub insights<\/td><td>Access to aggregated mentions, clicks and discovery topics<\/td><\/tr><tr><td>No verified business badge<\/td><td>Verified badge after successful identity verification<\/td><\/tr><tr><td>No ability to connect a product feed through your claimed profile<\/td><td>Eligible businesses can connect product feeds<\/td><\/tr><tr><td>No Business Agent management through the profile<\/td><td>Eligible businesses can configure and publish a Business Agent<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Think of this as an additional business management capability, not a guaranteed customer acquisition channel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>PART 5: What stays the same? SEO and AEO still matter.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Now, here&#8217;s something you shouldn&#8217;t overlook.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Claiming your business on ChatGPT doesn&#8217;t mean you can stop investing in SEO, AEO or your website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These activities continue to support your digital presence.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/try.experience.com\/resources\/wp-content\/uploads\/sites\/4\/2026\/11\/SEO-and-AEO-Discoverability-Strategy-1024x536.png\" alt=\"\" class=\"wp-image-21134\" srcset=\"https:\/\/try.experience.com\/resources\/wp-content\/uploads\/sites\/4\/2026\/11\/SEO-and-AEO-Discoverability-Strategy-1024x536.png 1024w, https:\/\/try.experience.com\/resources\/wp-content\/uploads\/sites\/4\/2026\/11\/SEO-and-AEO-Discoverability-Strategy-260x136.png 260w, https:\/\/try.experience.com\/resources\/wp-content\/uploads\/sites\/4\/2026\/11\/SEO-and-AEO-Discoverability-Strategy-768x402.png 768w, https:\/\/try.experience.com\/resources\/wp-content\/uploads\/sites\/4\/2026\/11\/SEO-and-AEO-Discoverability-Strategy-1536x804.png 1536w, https:\/\/try.experience.com\/resources\/wp-content\/uploads\/sites\/4\/2026\/11\/SEO-and-AEO-Discoverability-Strategy-1160x607.png 1160w, https:\/\/try.experience.com\/resources\/wp-content\/uploads\/sites\/4\/2026\/11\/SEO-and-AEO-Discoverability-Strategy-96x50.png 96w, https:\/\/try.experience.com\/resources\/wp-content\/uploads\/sites\/4\/2026\/11\/SEO-and-AEO-Discoverability-Strategy-650x340.png 650w, https:\/\/try.experience.com\/resources\/wp-content\/uploads\/sites\/4\/2026\/11\/SEO-and-AEO-Discoverability-Strategy-1000x523.png 1000w, https:\/\/try.experience.com\/resources\/wp-content\/uploads\/sites\/4\/2026\/11\/SEO-and-AEO-Discoverability-Strategy-50x26.png 50w, https:\/\/try.experience.com\/resources\/wp-content\/uploads\/sites\/4\/2026\/11\/SEO-and-AEO-Discoverability-Strategy.png 1733w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Continue optimizing your website for SEO<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Make sure your website:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Has technically sound pages that search engines can access.<\/li>\n\n\n\n<li>Uses clear page titles and descriptive headings.<\/li>\n\n\n\n<li>Has relevant internal links.<\/li>\n\n\n\n<li>Provides accurate business and location information.<\/li>\n\n\n\n<li>Offers useful service and product pages.<\/li>\n\n\n\n<li>Loads properly and works across devices.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Continue following <a href=\"https:\/\/developers.google.com\/search\/docs\/essentials\" target=\"_blank\" rel=\"noopener\">Google Search Essentials<\/a> to maintain a strong search foundation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Continue creating content for AEO<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Customers don&#8217;t always search using short keywords. They ask complete questions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your content should answer those questions directly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, instead of publishing only a page titled &#8220;Mortgage Services,&#8221; consider creating useful resources that answer questions such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What documents do I need to apply for a mortgage?<\/li>\n\n\n\n<li>How does mortgage refinancing work?<\/li>\n\n\n\n<li>What should first-time homebuyers know before applying?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Use clear headings, direct explanations, relevant examples and useful FAQs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The goal is to make your content genuinely helpful to people looking for answers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Make sure ChatGPT can discover your website<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Check whether your website allows OpenAI&#8217;s search crawler, <strong>OAI-SearchBot<\/strong>, to access your content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your robots.txt file blocks this crawler, ChatGPT search may not be able to discover your website through that route.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ask your website or technical SEO team to review the crawler settings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can refer to OpenAI&#8217;s <a href=\"https:\/\/help.openai.com\/en\/articles\/12627856-publishers-and-developers-faq\" target=\"_blank\" rel=\"noopener\">Publishers and Developers FAQ<\/a> for guidance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Keep your business information consistent<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Your ChatGPT profile is only one part of your online presence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Continue maintaining accurate information across:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your official website<\/li>\n\n\n\n<li>Google Business Profile<\/li>\n\n\n\n<li>Business directories<\/li>\n\n\n\n<li>Review platforms<\/li>\n\n\n\n<li>Social media profiles<\/li>\n\n\n\n<li>Other relevant business listings<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If your address, phone number or business hours change, update the relevant platforms.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Continue managing your online reputation<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Customer reviews and feedback remain important to how people evaluate your business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Keep requesting genuine reviews, responding to customer feedback and addressing recurring complaints.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For businesses with multiple locations, establish clear ownership and consistent response standards across teams.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Claiming your ChatGPT profile doesn&#8217;t replace reputation management. It adds another place where your business information can be maintained.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>PART 6: Your post-claim action checklist<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Once you&#8217;ve completed the setup, use this checklist to keep your business information in good shape.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/try.experience.com\/resources\/wp-content\/uploads\/sites\/4\/2026\/11\/Post-Claim-Business-Checklist-1024x536.png\" alt=\"\" class=\"wp-image-21136\" srcset=\"https:\/\/try.experience.com\/resources\/wp-content\/uploads\/sites\/4\/2026\/11\/Post-Claim-Business-Checklist-1024x536.png 1024w, https:\/\/try.experience.com\/resources\/wp-content\/uploads\/sites\/4\/2026\/11\/Post-Claim-Business-Checklist-260x136.png 260w, https:\/\/try.experience.com\/resources\/wp-content\/uploads\/sites\/4\/2026\/11\/Post-Claim-Business-Checklist-768x402.png 768w, https:\/\/try.experience.com\/resources\/wp-content\/uploads\/sites\/4\/2026\/11\/Post-Claim-Business-Checklist-1536x804.png 1536w, https:\/\/try.experience.com\/resources\/wp-content\/uploads\/sites\/4\/2026\/11\/Post-Claim-Business-Checklist-1160x607.png 1160w, https:\/\/try.experience.com\/resources\/wp-content\/uploads\/sites\/4\/2026\/11\/Post-Claim-Business-Checklist-96x50.png 96w, https:\/\/try.experience.com\/resources\/wp-content\/uploads\/sites\/4\/2026\/11\/Post-Claim-Business-Checklist-650x340.png 650w, https:\/\/try.experience.com\/resources\/wp-content\/uploads\/sites\/4\/2026\/11\/Post-Claim-Business-Checklist-1000x523.png 1000w, https:\/\/try.experience.com\/resources\/wp-content\/uploads\/sites\/4\/2026\/11\/Post-Claim-Business-Checklist-50x26.png 50w, https:\/\/try.experience.com\/resources\/wp-content\/uploads\/sites\/4\/2026\/11\/Post-Claim-Business-Checklist.png 1733w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Business Hub setup<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Claim the correct business profile.<\/li>\n\n\n\n<li>Complete the available business verification.<\/li>\n\n\n\n<li>Complete Persona identity verification.<\/li>\n\n\n\n<li>Confirm that the verified badge appears.<\/li>\n\n\n\n<li>Update your business description and website.<\/li>\n\n\n\n<li>Upload the correct logo and cover image.<\/li>\n\n\n\n<li>Review your business category and other available details.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Product and customer engagement<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Connect a product feed if applicable.<\/li>\n\n\n\n<li>Explore the Business Insights dashboard.<\/li>\n\n\n\n<li>Review mentions and website clicks.<\/li>\n\n\n\n<li>Understand your discovery topics.<\/li>\n\n\n\n<li>Check Business Agent eligibility.<\/li>\n\n\n\n<li>Test a Business Agent before publishing, if applicable.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Your wider digital presence<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Review your website&#8217;s SEO health.<\/li>\n\n\n\n<li>Check whether OAI-SearchBot can access your website.<\/li>\n\n\n\n<li>Improve content that answers customer questions.<\/li>\n\n\n\n<li>Maintain accurate business listings.<\/li>\n\n\n\n<li>Continue monitoring and responding to customer reviews.<\/li>\n\n\n\n<li>Assign someone to maintain your Business Hub information.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Final advice from Experience.com<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Don&#8217;t treat claiming your business on ChatGPT as a one-time task. Treat it as another part of managing your digital presence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Start by claiming and verifying your profile. Make your business information accurate. Explore the available insights and use them to understand where your business is appearing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then continue doing the work that has always mattered: maintaining a healthy website, creating useful content, managing your reputation and giving customers accurate information.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The goal isn&#8217;t just to be present on another platform. It&#8217;s to make your business easier to discover, understand and trust wherever customers begin their search.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Explore how <a href=\"https:\/\/www.experience.com\/\" target=\"_blank\" rel=\"noopener\">Experience.com<\/a> helps businesses strengthen local search visibility, reputation management and customer experience.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Official resources<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/chatgpt.com\/business-hub\" target=\"_blank\" rel=\"noopener\">Claim and set up your business on ChatGPT<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/help.openai.com\/en\/articles\/20001635-setting-up-your-business-on-chatgpt\" target=\"_blank\" rel=\"noopener\">OpenAI: Setting up your business on ChatGPT<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/openai.com\/index\/introducing-businesses-in-chatgpt\/\" target=\"_blank\" rel=\"noopener\">OpenAI: Introducing Businesses in ChatGPT<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/help.openai.com\/en\/articles\/12627856-publishers-and-developers-faq\" target=\"_blank\" rel=\"noopener\">OpenAI: Publishers and Developers FAQ<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/developers.google.com\/search\/docs\/essentials\" target=\"_blank\" rel=\"noopener\">Google Search Essentials<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A practical guide by Experience.com ChatGPT is becoming another place where customers discover businesses, compare services and explore products. If you&#8217;re a business owner or marketing professional, you should understand<\/p>\n<div><a href=\"https:\/\/try.experience.com\/resources\/how-to-claim-and-manage-your-business-on-chatgpt-a-step-by-step-guide\/\" class=\"exp-read-more exp-read-more-underlined\">Read More<\/a><\/div>\n","protected":false},"author":18,"featured_media":21135,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"wpb-single-post.php","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"solutions":[100,407,99],"industries":[],"class_list":["post-21130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","solutions-brand-reputation","solutions-online-reputation","solutions-seo"],"_links":{"self":[{"href":"https:\/\/try.experience.com\/resources\/wp-json\/wp\/v2\/posts\/21130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/try.experience.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/try.experience.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/try.experience.com\/resources\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/try.experience.com\/resources\/wp-json\/wp\/v2\/comments?post=21130"}],"version-history":[{"count":2,"href":"https:\/\/try.experience.com\/resources\/wp-json\/wp\/v2\/posts\/21130\/revisions"}],"predecessor-version":[{"id":21138,"href":"https:\/\/try.experience.com\/resources\/wp-json\/wp\/v2\/posts\/21130\/revisions\/21138"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/try.experience.com\/resources\/wp-json\/wp\/v2\/media\/21135"}],"wp:attachment":[{"href":"https:\/\/try.experience.com\/resources\/wp-json\/wp\/v2\/media?parent=21130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/try.experience.com\/resources\/wp-json\/wp\/v2\/categories?post=21130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/try.experience.com\/resources\/wp-json\/wp\/v2\/tags?post=21130"},{"taxonomy":"solutions","embeddable":true,"href":"https:\/\/try.experience.com\/resources\/wp-json\/wp\/v2\/solutions?post=21130"},{"taxonomy":"industries","embeddable":true,"href":"https:\/\/try.experience.com\/resources\/wp-json\/wp\/v2\/industries?post=21130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}