{"id":18487,"date":"2020-12-01T18:22:49","date_gmt":"2020-12-01T18:22:49","guid":{"rendered":"http:\/\/experience1.wpengine.com\/news\/?p=18487"},"modified":"2023-12-14T17:48:01","modified_gmt":"2023-12-14T17:48:01","slug":"a-google-my-business-faq-for-enterprise-organizations","status":"publish","type":"post","link":"https:\/\/try.experience.com\/resources\/a-google-my-business-faq-for-enterprise-organizations\/","title":{"rendered":"A Google My Business FAQ for Enterprise Organizations"},"content":{"rendered":"\n

Never before has a business\u2019 online presence been as important as it has in 2020. When shelter in place restrictions went into effect during March and April, search volume for local businesses jumped 45% compared to the same time last year, according to the local search news site Street Fight1<\/sup>. <\/p>\n\n\n\n

\u201cPharmacies saw the most significant increases, with a 206% increase in searches,\u201d writes Street Fight columnist Damian Rollison, \u201cThe second and third greatest increases were seen in banking and finance and in hardware and home improvement.\u201d <\/p>\n\n\n\n

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Even before the pandemic hit, Social Media Today reported 46% of Google searches are seeking local information2<\/sup>. <\/p>\n<\/blockquote>\n\n\n\n

These search trends highlight just how important\u00a0Google My Business\u00a0is for any enterprise organization with multiple retail locations or storefronts that strive to\u00a0rank higher on Google<\/strong>\u00a0and improve their overall enterprise SEO efforts. If you want your customers to find you quickly, your Google My Business listing is key to boosting your online visibility.\u00a0<\/p>\n\n\n\n

With tens or even hundreds of locations to juggle, enterprises have a more complicated job ahead of them. To help enterprise marketers better understand how Google My Business works, we have answered your most pressing questions: <\/p>\n\n\n\n

Google My Business: Your top 5 questions answered<\/strong><\/h2>\n\n\n\n

1. Why is Google My Business important? <\/strong><\/h3>\n\n\n\n

Google My Business, or GMB as it is commonly known, allows businesses and organizations to manage their online presence across Google Search and Maps. That\u2019s Google\u2019s official definition, but more importantly, a verified and well-managed GMB listing increases the chances of your business showing up in the highly-sought after \u201clocal 3-pack\u201d \u2014 the top three results in local SERP results. <\/p>\n\n\n\n

GMB also helps with your overall SEO efforts. According to Google,<\/strong><\/a> local search results are based on a business\u2019 relevance, distance and prominence. By keeping your GMB listings updated and error-free, you\u2019re giving Google\u2019s algorithm everything it needs to find your business locations.<\/p>\n\n\n\n

At its most basic level, your GMB listing includes the following information: <\/p>\n\n\n\n