{"id":17155,"date":"2020-07-07T16:04:24","date_gmt":"2020-07-07T16:04:24","guid":{"rendered":"http:\/\/experience1.wpengine.com\/?p=17155"},"modified":"2023-12-14T17:46:05","modified_gmt":"2023-12-14T17:46:05","slug":"5-ways-to-improve-your-google-my-business-in-30-days","status":"publish","type":"post","link":"https:\/\/try.experience.com\/resources\/5-ways-to-improve-your-google-my-business-in-30-days\/","title":{"rendered":"5 Ways to Improve Your Google My Business in 30 Days"},"content":{"rendered":"

Google runs the cyber world. They are the number one search-engine by a landslide, with over 70% of the search market share.\u00b9 They offer a free tool, called Google My Business (GMB), geared to help companies optimize their online visibility. We will share our top 5 hacks on how to improve your Google My Business ranking, to ensure you\u2019re consistently winning over customers.<\/p>\n

Why is GMB Important?\u00a0<\/b><\/h4>\n

\u201cNear me\u201d type searches on Google are becoming more and more frequent, growing by more than 900% over two years.\u00b2\u00a0This massive increase illustrates just how important online visibility is for all brick and mortar stores.
\nWhen a consumer searches on Google, they typically don\u2019t search for the name of a business (direct search). Rather, they search for a type<\/i> of business (discovery search). In fact, 84% of Google searches are discovery, while only 16% are direct.\u00b3
\nGMB is a massive (free<\/i>) tool that allows companies to increase their visibility in these local discovery searches. Fully optimizing your GMB ensures that your company shows up in the front of related discovery searches, to win over customers.<\/p>\n

Here are 5 tips on how to improve your Google My Business:\u00a0<\/b><\/h4>\n
    \n
  1. \n
    Encourage Reviews: In today\u2019s digital age, 88% of consumers trust online reviews as much as personal recommendations (4). Asking for honest reviews from real customers will help you rank higher on a local search, as 15% of Google\u2019s Local Search algorithm comes from reviews.<\/b><\/h6>\n<\/li>\n
  2. \n
    <\/b>Include Keywords: <\/b>Google also cares about the authority of your company website, as they want to provide people with the most relative and trustworthy sources. Use Search Engine Optimization (SEO) and keywords to create a strong site, completely optimized for your customers and search engines. This will vastly improve your Google My Business, and you will be much more likely to show up in the Google three pack.<\/h6>\n<\/li>\n
  3. \n
    Add High Quality Images:<\/b> Images help you stand out. They give people a glimpse of your company and it\u2019s story. A recent study showed that Businesses with more photos on GMB appear in more direct and discovery searches.\u00b3<\/h6>\n<\/li>\n
  4. \n
    Reply to Reviews<\/b>: 45% of consumers say a brand replying to reviews makes them believe the company really cares about their customers (5). Replying to negative reviews is especially important, as it showcases your commitment to customer experience. Google has confirmed that replying to reviews also improves your Google My Business and local ranking (6).<\/h6>\n<\/li>\n
  5. \n
    Focus on Consistency: <\/b>Consistency is a massive component of Google\u2019s algorithm, so it\u2019s crucial that information is accurate in every location. Start with a quick check that your NAP (business name, address, phone) is correct and consistent across all internal and external sites. This includes claiming all listings<\/a>\u00a0of your company, and updating information. This also makes it easy for Google to match you with the right <\/em>searches.<\/h6>\n<\/li>\n<\/ol>\n
      \n
    1. \u201cThe Top 7 Search Engines, Ranked by Popularity,\u201d Hubspot, 2018<\/li>\n
    2. \u201cGrowth of \u201cNear Me\u201d Searches Shows Importance of Local SEO,\u201d ChatMeter, 2018<\/li>\n
    3. \u201cGoogle My Business Insights Study,\u201d BrightLocal, 2019<\/li>\n
    4. \u201c6 Local SEO Stats Every Online Marketer Needs To Know,\u201d Search Engine Land, 2015<\/li>\n
    5. \u201cThe Conversation Index,\u201d Bazaar Voice, 2016<\/li>\n
    6. \u201cGoogle Confirms Responding to Reviews Improves your Local SEO\u201d<\/li>\n<\/ol>\n

      \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

      Google runs the cyber world. They are the number one search-engine by a landslide, with over 70% of the search market share.\u00b9 They offer a free tool, called Google My<\/p>\n

      Read More<\/a><\/div>\n","protected":false},"author":1,"featured_media":19143,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"wpb-single-post.php","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[175,164,176,173,174],"solutions":[100,99],"industries":[2,3,4,5,6,7,8],"class_list":["post-17155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","tag-claiming-gmb","tag-gmb","tag-gmb-best-practices","tag-google-my-business","tag-practioner-pages","solutions-brand-reputation","solutions-seo","industries-automotive","industries-banking","industries-healthcare","industries-hospitality","industries-insurance","industries-mortgage","industries-real-estate"],"_links":{"self":[{"href":"https:\/\/try.experience.com\/resources\/wp-json\/wp\/v2\/posts\/17155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/try.experience.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/try.experience.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/try.experience.com\/resources\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/try.experience.com\/resources\/wp-json\/wp\/v2\/comments?post=17155"}],"version-history":[{"count":0,"href":"https:\/\/try.experience.com\/resources\/wp-json\/wp\/v2\/posts\/17155\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/try.experience.com\/resources\/wp-json\/wp\/v2\/media\/19143"}],"wp:attachment":[{"href":"https:\/\/try.experience.com\/resources\/wp-json\/wp\/v2\/media?parent=17155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/try.experience.com\/resources\/wp-json\/wp\/v2\/categories?post=17155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/try.experience.com\/resources\/wp-json\/wp\/v2\/tags?post=17155"},{"taxonomy":"solutions","embeddable":true,"href":"https:\/\/try.experience.com\/resources\/wp-json\/wp\/v2\/solutions?post=17155"},{"taxonomy":"industries","embeddable":true,"href":"https:\/\/try.experience.com\/resources\/wp-json\/wp\/v2\/industries?post=17155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}